KRISTEL BERNARDINO- DE LA CRUZ

STRATEGIC

Marketing, Design, and Automation

for SMEs & Service-based companies

Empower Your Brand with Creative Design, and Automated Marketing.

KRISTEL BERNARDINO- DE LA CRUZ

Strategic

Marketing, Design, and Automation

for

SMEs and Service-based Companies

Empower Your Brand with Creative Design, and Automated Marketing.

It's okay to take a step back sometimes...

As a business owner, dedicating your time and energy to growth is crucial, but managing every detail personally can be overwhelming. Entrust your design, branding, and marketing efforts to me, allowing you to focus more on your core business activities.


... because Delegation is also one BOLD move.

meet the designer


Kristel is a strategic digital marketer and designer, passionate about blending creativity with automation to help business owners, SMEs, service-based companies, and sole proprietors develop their brands and optimize their marketing processes. Her background, which includes a transition from HR recruitment to marketing, has allowed her to fully embrace digital engagement and creative problem-solving.

She holds a Bachelor of Science in Business Administration, magna cum laude, from Centro Escolar University-Philippines, and a Post-Graduate Diploma in Management focused on Organisational Design and Behaviour, Merit Awardee, from Cambridge International College-Britain. Additionally, she has pursued specialized training in AI technologies, including Prompt Engineering and Customizing GPT, from Vanderbilt University-USA through Coursera.

Using tools like Go High Level and Systeme io, she creates efficient marketing strategies and automates workflows, helping businesses scale with ease. Her expertise also extends to designing digital products, including Facebook ads, business cards, e-books, and resalable business toolkits.


Her goal is to empower businesses by building strong visual identities and streamlining operations, allowing owners to focus on growth. Through design, automation, and digital solutions, she is committed to helping businesses succeed in today’s fast-paced digital landscape.

She is also dedicated to streamline business processes so that business owners may dedicate their time in more important matters and experiences.

HOW WE CAN WORK TOGETHER

OFFERINGS

Discover my tailored services to enhance your brand, optimize your online presence, and create engaging content across social media, web, and digital platforms.

Web Design and Automation

Elevate your online presence with my comprehensive web design and marketing automation services, specializing in GoHighLevel and Systeme io platforms.

graphic Design

Professional graphic design services for eye-catching ads, engaging e-books, and standout digital products. Elevate your brand with visuals that captivate and convert.

Content / Ghostwriting


Craft compelling content that resonates with your audience. Whether you need blog posts, articles, or polished ghostwritten pieces, I deliver content that engages and converts.

Samples are in my Blog.

To add, sharing my blogs on LinkedIn led to a 4,000% boost in impressions and 4,000% unique views within just one week. Click the Play button for the copy of performance report.

go highlevel

setup

Streamline your marketing efforts with a custom Go HighLevel setup. From CRM integration to automated workflows, I ensure your system is optimized for efficiency and growth.

This portfolio is made in Go Highlevel.

Click the Play button and see my sample of e-commerce website built in GHL.

Web Design and Automation

Elevate your online presence with my comprehensive web design and marketing automation services, specializing in GoHighLevel and Systeme io platforms.

GRAPHIC DESIGN

Professional graphic design services for eye-catching ads, engaging e-books, and standout digital products. Elevate your brand with visuals that captivate and convert.

Content / gHOSTWRITING

Craft compelling content that resonates with your audience. Whether you need blog posts, articles, or polished ghostwritten pieces, I deliver content that engages and converts.

Samples are in my blog.

To add, sharing my blogs on LinkedIn led to a 4,000% boost in impressions and 4,000% unique views within just one week. Click the Play button for the copy of performance report.

Go Highlevel Setup

Streamline your marketing efforts with a custom Go HighLevel setup. From CRM integration to automated workflows, I ensure your system is optimized for efficiency and growth.

This portfolio is made in my own Go Highlevel account.

Click the Play button and see my sample of e-commerce website built in GHL.

TOOLS I USE

Marketing Automation, CRM, Go Highlevel Systeme io, Unbounce, Mouseflow, Manychat, Lempod,
Design Content Creation ,Canva, Capcut, Facebook, Instagram, Pinterest, Linkedin, Threads, X Twitter, ChatGPT
Administrative, Lead Generation, Project Management, Loom, MS Office, Google Workspace, Anydesk, Apollo io, Otter ai

TOOLS I USE

Marketing Automation, CRM, Go Highlevel Systeme io, Unbounce, Mouseflow, Manychat, Lempod,
Design Content Creation ,Canva, Capcut, Facebook, Instagram, Pinterest, Linkedin, Threads, X Twitter, ChatGPT
Administrative, Lead Generation, Project Management, Loom, MS Office, Google Workspace, Anydesk, Apollo io, Otter ai

my certificates

Marketing Automation, CRM, Go Highlevel Systeme io, Unbounce, Mouseflow, Manychat, Lempod,
Design Content Creation ,Canva, Capcut, Facebook, Instagram, Pinterest, Linkedin, Threads, X Twitter, ChatGPT
Administrative, Lead Generation, Project Management, Loom, MS Office, Google Workspace, Anydesk, Apollo io, Otter ai

MY CERTIFICATES

Business Administration degree from CEU Manila and Postgraduate Diploma in Organisational Design and Behaviour from Cambridge College Britain

Bachelor's degree in Business Administration and Postgraduate Diploma in Organisational Design and Behaviour

Go Highlevel Mastery certification from Udemy and Systeme io full certification

Go Highlevel Mastery certification and Systeme io Full course certification

AI Chatbot Customization certificate from Vanderbilt University and Facebook Ads certificate from Harvard University

Facebook Ads certification

Google Professional Certificate in Digital Marketing and -Ecommerce

Google-certified Professional Digital Marketing and E-commerce Specialist

Google Professional Certificate in Digital Marketing and -Ecommerce

Prompt Engineering for ChatGPT

Google Professional Certificate in Digital Marketing and -Ecommerce

OpenAI GPTs: Creating Your Custom AI Assistants

BLOGS

Streamline your business operations and boost productivity by leveraging the power of virtual assistants.

Streamlining Business Processes with Virtual Assistants

September 06, 20245 min read

"If you want to do a few small things right, do them yourself. If you want to do great things and make a big impact, learn to delegate." – John C. Maxwell

What if you could offload your daily tasks to someone else, giving you more time to focus on what really matters—growing your business? Virtual assistants (VAs) make that possible.

For solopreneurs and small business owners, managing every aspect of the business can feel overwhelming. You're juggling tasks like responding to emails, posting on social media, managing customer inquiries, scheduling meetings, and more—all of which are important but time-consuming. But what if you could hand off these tasks to someone else, freeing up valuable time for high-level strategy and growth?

Enter the Virtual Assistant (VA)—an indispensable asset for businesses looking to streamline processes and increase productivity. A VA can take on various tasks, allowing you to work smarter, not harder. Instead of being bogged down with routine tasks, you can focus on driving your business forward.

Why Hire a Virtual Assistant?

Hiring a VA isn't just about saving time—it's about reclaiming time to focus on your core business. Here’s why a virtual assistant might be the solution you need:

  • Save Time: VAs are adept at handling time-consuming administrative tasks such as managing emails, answering customer inquiries, and scheduling meetings. By offloading these responsibilities, you’ll have more time to focus on business development, product creation, or meeting clients.

  • Reduce Stress: Let’s face it—running a business can be stressful. With so many moving parts, it's easy to get overwhelmed. A VA can lighten the load by managing operational details, allowing you to maintain a healthier work-life balance and reduce burnout.

  • Cost Efficiency: Unlike hiring a full-time employee, VAs work remotely, which means no overhead costs such as office space, equipment, or benefits. You pay only for the hours worked or the specific tasks completed, making it a cost-effective solution for growing businesses.

  • Flexibility: Virtual assistants can work across different time zones, which can be particularly beneficial if you need tasks done outside your regular working hours. For example, a VA in a different time zone can ensure that customer queries are handled even while you’re asleep.

  • Access to Specialized Skills: Many VAs bring a wealth of skills to the table, including expertise in graphic design, bookkeeping, social media management, content creation, and more. This means you’re not just hiring someone to offload tasks—you’re bringing in specialized knowledge that can enhance your business.

Common Tasks Virtual Assistants Handle

Virtual assistants can handle a wide array of tasks, tailored to your specific business needs. Some of the most common tasks include:

  • Administrative Work: Scheduling meetings, organizing calendars, managing emails, and drafting documents.

  • Social Media Management: Creating, scheduling, and posting content across social platforms like Instagram, Facebook, and LinkedIn. A VA can also respond to comments and engage with your audience, building brand presence.

  • Customer Support: Managing customer inquiries via email, chat, or social media. A VA can provide quick responses, enhancing customer satisfaction.

  • Bookkeeping: Tracking expenses, generating invoices, and maintaining financial records. With a VA managing your books, you’ll have better control over your finances.

  • Content Creation and Marketing: Many VAs are skilled in content creation, helping you write blog posts, newsletters, or even marketing copy. They can also handle basic design work for social media graphics, infographics, and presentations.

  • Data Entry and Research: From updating databases to gathering research on competitors, VAs can help you stay informed without needing to invest your own time.

Getting Started with a Virtual Assistant

Hiring a virtual assistant is a straightforward process, but like any other hiring decision, it’s important to do it thoughtfully. Here’s a step-by-step guide on how to get started:

  1. List Tasks to Delegate: Start by making a list of repetitive or time-consuming tasks that are slowing you down. Consider everything from emails to social media, customer support, or even personal errands. Once you have a clear list, prioritize the tasks that you want to delegate immediately.

  2. Find a VA: Platforms like Upwork, Onlinejobs.ph, and Fiverr offer access to a wide pool of virtual assistants with various skills and specialties. Each platform has its own unique features—Upwork allows for long-term contracts, while Fiverr focuses on task-based gigs. Onlinejobs.ph is particularly popular for hiring skilled VAs from the Philippines, known for their proficiency in English and affordable rates.

  3. Set Clear Expectations: Once you’ve found a candidate, communication is key. Clearly define the tasks, the expected outcomes, and the deadlines. Use tools like Slack for ongoing communication, Trello for task management, or Zoom for regular check-ins. The more precise and transparent you are, the more effective your VA will be.

  4. Start Small: When hiring a VA, it’s often a good idea to start with a few smaller tasks to assess their work quality and communication style. As trust builds, you can gradually delegate more responsibilities.

Transforming Your Business with a VA

Once you’ve hired a VA and they’ve taken over your day-to-day operations, you’ll quickly realize just how much time and mental energy is freed up. Now, you can focus on tasks that will truly drive your business forward:

  • Strategic Growth: With your operational work handled, you can focus on long-term growth strategies such as expanding your product line, exploring new markets, or deepening relationships with clients.

  • Creative Projects: Use the extra time to work on creative projects, like developing new marketing campaigns, improving your website, or brainstorming new ways to engage with customers.

  • Work-Life Balance: Perhaps the greatest benefit of hiring a VA is the ability to enjoy a better work-life balance. Spend more time with family, take care of your health, or pursue personal interests—all without sacrificing your business.

Ready to Streamline Your Business?

Hiring a virtual assistant is one of the smartest moves you can make as a small business owner. It allows you to delegate the tasks that take up your time, giving you the freedom to focus on growth, creativity, and personal well-being.

Interested in taking the next step? Visit my website portfolio at https://app.lawlietyohann.com/visuals to explore how I can assist you in optimizing your business processes.

Note: Lawliet Yohann Visuals is not a marketing agency but a personal branding signature of my work.


Virtual AssistantStreamlining Business ProcessesHiring Virtual AssistantsVirtual Assistant ServicesAdministrative SupportSocial Media ManagementCustomer Support SolutionsBookkeeping AssistanceContent CreationTime Management for Small BusinessFinding a Virtual AssistantRemote Work Solutions

KB De La Cruz

Helping business owners and freelancers develop, design, and automate their product and service offerings. | Digital Entrepreneur

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Transformative Experiences: clients Testimonials That Inspire!


"Kristel excelled in her roles, consistently delivering work of the highest quality. Her enthusiasm for learning and integrating new technologies into her work has kept our marketing efforts at the forefront of industry standards and practices.

She is also highly proactive, a trait that manifests in her ability to anticipate project needs and coordinate resources effectively to meet tight deadlines. Kristel’s contributions extend beyond her technical skills. Her approach to work, characterized by a deep sense of responsibility and diligence."

Rick Norland

President and CEO,

Thorington Corporation

Ontario, Canada


"Excellent to work with and will continue to hire her for additional work."

Eddie Holford
President, EnterEcom Web Solutions

Portland, USA

"Kristel is an exceptional employee and an invaluable asset to our team. Her dedication, professionalism, and strong work ethic have made a significant impact on our department. She approached every project with enthusiasm and a commitment to excellence.

Her passion for learning and growth, coupled with her exceptional skills, make her a valuable asset to any organization."

Muneera Al Abdulkarim

HRBP and Recruitment Supervisor

MNG-HA

Riyadh, Saudi Arabia

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