KRISTEL BERNARDINO- DE LA CRUZ

STRATEGIC

Marketing, Design, and Automation

for SMEs & Service-based companies

Empower Your Brand with Creative Design, and Automated Marketing.

KRISTEL BERNARDINO- DE LA CRUZ

Strategic

Marketing, Design, and Automation

for

SMEs and Service-based Companies

Empower Your Brand with Creative Design, and Automated Marketing.

It's okay to take a step back sometimes...

As a business owner, dedicating your time and energy to growth is crucial, but managing every detail personally can be overwhelming. Entrust your design, branding, and marketing efforts to me, allowing you to focus more on your core business activities.


... because Delegation is also one BOLD move.

meet the designer


Kristel is a strategic digital marketer and designer, passionate about blending creativity with automation to help business owners, SMEs, service-based companies, and sole proprietors develop their brands and optimize their marketing processes. Her background, which includes a transition from HR recruitment to marketing, has allowed her to fully embrace digital engagement and creative problem-solving.

She holds a Bachelor of Science in Business Administration, magna cum laude, from Centro Escolar University-Philippines, and a Post-Graduate Diploma in Management focused on Organisational Design and Behaviour, Merit Awardee, from Cambridge International College-Britain. Additionally, she has pursued specialized training in AI technologies, including Prompt Engineering and Customizing GPT, from Vanderbilt University-USA through Coursera.

Using tools like Go High Level and Systeme io, she creates efficient marketing strategies and automates workflows, helping businesses scale with ease. Her expertise also extends to designing digital products, including Facebook ads, business cards, e-books, and resalable business toolkits.


Her goal is to empower businesses by building strong visual identities and streamlining operations, allowing owners to focus on growth. Through design, automation, and digital solutions, she is committed to helping businesses succeed in today’s fast-paced digital landscape.

She is also dedicated to streamline business processes so that business owners may dedicate their time in more important matters and experiences.

HOW WE CAN WORK TOGETHER

OFFERINGS

Discover my tailored services to enhance your brand, optimize your online presence, and create engaging content across social media, web, and digital platforms.

Web Design and Automation

Elevate your online presence with my comprehensive web design and marketing automation services, specializing in GoHighLevel and Systeme io platforms.

graphic Design

Professional graphic design services for eye-catching ads, engaging e-books, and standout digital products. Elevate your brand with visuals that captivate and convert.

Content / Ghostwriting


Craft compelling content that resonates with your audience. Whether you need blog posts, articles, or polished ghostwritten pieces, I deliver content that engages and converts.

Samples are in my Blog.

To add, sharing my blogs on LinkedIn led to a 4,000% boost in impressions and 4,000% unique views within just one week. Click the Play button for the copy of performance report.

go highlevel

setup

Streamline your marketing efforts with a custom Go HighLevel setup. From CRM integration to automated workflows, I ensure your system is optimized for efficiency and growth.

This portfolio is made in Go Highlevel.

Click the Play button and see my sample of e-commerce website built in GHL.

Web Design and Automation

Elevate your online presence with my comprehensive web design and marketing automation services, specializing in GoHighLevel and Systeme io platforms.

GRAPHIC DESIGN

Professional graphic design services for eye-catching ads, engaging e-books, and standout digital products. Elevate your brand with visuals that captivate and convert.

Content / gHOSTWRITING

Craft compelling content that resonates with your audience. Whether you need blog posts, articles, or polished ghostwritten pieces, I deliver content that engages and converts.

Samples are in my blog.

To add, sharing my blogs on LinkedIn led to a 4,000% boost in impressions and 4,000% unique views within just one week. Click the Play button for the copy of performance report.

Go Highlevel Setup

Streamline your marketing efforts with a custom Go HighLevel setup. From CRM integration to automated workflows, I ensure your system is optimized for efficiency and growth.

This portfolio is made in my own Go Highlevel account.

Click the Play button and see my sample of e-commerce website built in GHL.

TOOLS I USE

Marketing Automation, CRM, Go Highlevel Systeme io, Unbounce, Mouseflow, Manychat, Lempod,
Design Content Creation ,Canva, Capcut, Facebook, Instagram, Pinterest, Linkedin, Threads, X Twitter, ChatGPT
Administrative, Lead Generation, Project Management, Loom, MS Office, Google Workspace, Anydesk, Apollo io, Otter ai

TOOLS I USE

Marketing Automation, CRM, Go Highlevel Systeme io, Unbounce, Mouseflow, Manychat, Lempod,
Design Content Creation ,Canva, Capcut, Facebook, Instagram, Pinterest, Linkedin, Threads, X Twitter, ChatGPT
Administrative, Lead Generation, Project Management, Loom, MS Office, Google Workspace, Anydesk, Apollo io, Otter ai

my certificates

Marketing Automation, CRM, Go Highlevel Systeme io, Unbounce, Mouseflow, Manychat, Lempod,
Design Content Creation ,Canva, Capcut, Facebook, Instagram, Pinterest, Linkedin, Threads, X Twitter, ChatGPT
Administrative, Lead Generation, Project Management, Loom, MS Office, Google Workspace, Anydesk, Apollo io, Otter ai

MY CERTIFICATES

Business Administration degree from CEU Manila and Postgraduate Diploma in Organisational Design and Behaviour from Cambridge College Britain

Bachelor's degree in Business Administration and Postgraduate Diploma in Organisational Design and Behaviour

Go Highlevel Mastery certification from Udemy and Systeme io full certification

Go Highlevel Mastery certification and Systeme io Full course certification

AI Chatbot Customization certificate from Vanderbilt University and Facebook Ads certificate from Harvard University

Facebook Ads certification

Google Professional Certificate in Digital Marketing and -Ecommerce

Google-certified Professional Digital Marketing and E-commerce Specialist

Google Professional Certificate in Digital Marketing and -Ecommerce

Prompt Engineering for ChatGPT

Google Professional Certificate in Digital Marketing and -Ecommerce

OpenAI GPTs: Creating Your Custom AI Assistants

BLOGS

AI tools that can help you automate tasks, improve efficiency, and compete with larger enterprises.

AI Tools for Small Businesses: Leveling the Playing Field

September 05, 20242 min read

"Innovation distinguishes between a leader and a follower." – Steve Jobs

Think AI is only for big businesses? Small companies are using AI to get ahead—and so can you.

In the past, AI was seen as something only large enterprises could afford. That’s no longer the case. With AI tools becoming more accessible, small businesses now have the chance to operate on a much larger scale. These tools automate key tasks, such as customer service, marketing, and project management, saving time and cutting costs—so you can focus on growth.

The Power of AI for Small Businesses

AI can handle data analysis, customer tracking, and even repetitive tasks. Whether you run an online business or offer services, AI helps smooth your operations and boost productivity. Imagine predicting customer needs, automating follow-ups, or managing large datasets without hiring a full team. AI makes this possible.

Essential AI Tools for Small Businesses

Here are AI tools that can improve your business:

  • Otter.ai: Transcribe meetings and calls in real time using AI-driven speech recognition. Perfect for teams that handle voice-based tasks or remote work.

  • Apollo.io: This AI-powered platform helps optimize sales and marketing. Generate leads, track outreach, and improve processes with advanced data analytics.

  • Mouseflow: Gain insights into how visitors interact with your website through heatmaps and session recordings. Mouseflow helps you optimize user experience and increase conversions.

How AI Levels the Playing Field

AI tools allow small businesses to compete with larger companies by improving efficiency and decision-making. Here’s how:

  • Automation: Reduce time spent on routine tasks like customer service and data entry. Tools like Otter.ai and Apollo.io automate tasks, freeing you up for strategy.

  • Customer Insights: Mouseflow provides insights into customer behavior, helping you make data-driven marketing and product decisions.

  • Cost Reduction: AI replaces the need for large teams to handle repetitive tasks, saving both time and money.

Other AI and Automation Tools

  • Grammarly: For written communication, Grammarly improves content quality by detecting grammar mistakes and enhancing style and tone.

  • Go Highlevel Social Planner: Manage social media campaigns by scheduling posts, tracking engagement, and maintaining your online presence across multiple platforms.

Why You Should Start Using AI Now

As competition grows, embracing AI is no longer optional. Small businesses that use AI outperform competitors by delivering better customer experiences and cutting operational costs. Best of all, many AI tools are affordable and easy to implement.

Ready to leverage AI for your business? Visit my website portfolio at https://app.lawlietyohann.com/visuals to see how I can help you bring efficiency and innovation to your business.

AI tools for small businessesAI business automationAI marketing toolssmall business growth with AIAI for entrepreneursautomate business tasks

KB De La Cruz

Helping business owners and freelancers develop, design, and automate their product and service offerings. | Digital Entrepreneur

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Transformative Experiences: clients Testimonials That Inspire!


"Kristel excelled in her roles, consistently delivering work of the highest quality. Her enthusiasm for learning and integrating new technologies into her work has kept our marketing efforts at the forefront of industry standards and practices.

She is also highly proactive, a trait that manifests in her ability to anticipate project needs and coordinate resources effectively to meet tight deadlines. Kristel’s contributions extend beyond her technical skills. Her approach to work, characterized by a deep sense of responsibility and diligence."

Rick Norland

President and CEO,

Thorington Corporation

Ontario, Canada


"Excellent to work with and will continue to hire her for additional work."

Eddie Holford
President, EnterEcom Web Solutions

Portland, USA

"Kristel is an exceptional employee and an invaluable asset to our team. Her dedication, professionalism, and strong work ethic have made a significant impact on our department. She approached every project with enthusiasm and a commitment to excellence.

Her passion for learning and growth, coupled with her exceptional skills, make her a valuable asset to any organization."

Muneera Al Abdulkarim

HRBP and Recruitment Supervisor

MNG-HA

Riyadh, Saudi Arabia

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