KRISTEL BERNARDINO- DE LA CRUZ

SYSTEMS BY LYV

Automated Business Ecosystems for Scalable Growth

From AI chatbots, Voice AI, to custom GoHighLevel workflows, we design and build automated client acquisition, marketing, and sales ecosystems that work for you 24/7.

KRISTEL BERNARDINO- DE LA CRUZ

systems by lyv

Automated Business Ecosystems for Scalable Growth

From AI chatbots, Voice AI, to custom GoHighLevel workflows, we design and build automated client acquisition, marketing, and sales ecosystems that work for you 24/7.

It's okay to take a step back sometimes...

As a business owner, your time is best spent on strategy and growth—not chasing leads or managing tech. Let us design and automate your marketing systems using AI, Voice AI, and Go HighLevel, so you can focus on scaling your business while your backend runs on autopilot.


... because Delegation is also one BOLD move.

meet the system designer


Kristel De La Cruz is a digital strategist who combines creative design with automation and AI to help service-based businesses streamline their marketing and sales processes inside Go Highlevel CRM. Since 2023, she has focused on building systems, using AI prompting, and custom automation tools that support client acquisition and engagement with less manual effort.

She learned Prompt Engineering from Vanderbilt University (through Coursera) and has received specialist training in designing Custom GPTs, AI chatbots, and Voice AI. With hands-on experience in setting up lead management workflows, CRM migrations, and AI-driven outreach, Kristel creates solutions that are both strategic and practical—helping clients save time and stay focused on growing their business.

She is also dedicated to streamline business processes so that business owners may dedicate their time in more important matters and experiences.

HOW WE CAN WORK TOGETHER

OFFERINGS

Discover my tailored services to enhance your brand, optimize your online presence, and create engaging content across social media, web, and digital platforms.

Go highlevel - AUTOMATED LEAD GENERATION

Find your people. Capture their details. Fill your pipeline — automatically.

graphic Design

Professional graphic design services for high-converting ads,—built to boost performance, not just aesthetics.

Content / Ghostwriting

Craft compelling content that are SEO effective and resonates with your audience. We deliver content that engages and converts.

go highlevel APPOINTMENT BOOKING SYSTEM AND AI

With automated workflows, an AI chatbot or voice assistant that qualifies leads in real time, and built-in scheduling that fills your calendar on autopilot.

Go highlevel - AUTOMATED LEAD GENERATION

Find your people. Capture their details. Fill your pipeline — automatically.

GRAPHIC DESIGN

Professional graphic design services for high-converting ads,—built to boost performance, not just aesthetics.

Content / gHOSTWRITING

Craft compelling content that are SEO effective and resonates with your audience. We deliver content that engages and converts.

go highlevel APPOINTMENT BOOKING SYSTEM AND AI

With automated workflows, an AI chatbot or voice assistant that qualifies leads in real time, and built-in scheduling that fills your calendar on autopilot.

TOOLS I USE

Marketing Automation, CRM, Go Highlevel Systeme io, Unbounce, Mouseflow, Manychat, Lempod,
Design Content Creation ,Canva, Capcut, Facebook, Instagram, Pinterest, Linkedin, Threads, X Twitter, ChatGPT
Administrative, Lead Generation, Project Management, Loom, MS Office, Google Workspace, Anydesk, Apollo io, Otter ai

TOOLS I USE

Marketing Automation, CRM, Go Highlevel Systeme io, Unbounce, Mouseflow, Manychat, Lempod,
Design Content Creation ,Canva, Capcut, Facebook, Instagram, Pinterest, Linkedin, Threads, X Twitter, ChatGPT
Administrative, Lead Generation, Project Management, Loom, MS Office, Google Workspace, Anydesk, Apollo io, Otter ai

my certificates

Marketing Automation, CRM, Go Highlevel Systeme io, Unbounce, Mouseflow, Manychat, Lempod,
Design Content Creation ,Canva, Capcut, Facebook, Instagram, Pinterest, Linkedin, Threads, X Twitter, ChatGPT
Administrative, Lead Generation, Project Management, Loom, MS Office, Google Workspace, Anydesk, Apollo io, Otter ai

MY CERTIFICATES

Business Administration degree from CEU Manila and Postgraduate Diploma in Organisational Design and Behaviour from Cambridge College Britain

Bachelor's degree in Business Administration and Postgraduate Diploma in Organisational Design and Behaviour

Go Highlevel Mastery certification from Udemy and Systeme io full certification

Go Highlevel Mastery certification and Systeme io Full course certification

AI Chatbot Customization certificate from Vanderbilt University and Facebook Ads certificate from Harvard University

Facebook Ads certification

Google Professional Certificate in Digital Marketing and -Ecommerce

Google-certified Professional Digital Marketing and E-commerce Specialist

Google Professional Certificate in Digital Marketing and -Ecommerce

Prompt Engineering for ChatGPT

Google Professional Certificate in Digital Marketing and -Ecommerce

OpenAI GPTs: Creating Your Custom AI Assistants

BLOGS

How digital products like MRR and PLR can turn your side hustle into a full-fledged business.

Digital Products: Turning MRR and PLR into a Success Story from the USA to the Philippines

September 05, 20241 min read

“"The best investment you can make is in yourself." – Warren Buffett

Could digital products be your next big thing? Americans are turning them into profitable businesses—and here’s how you can do the same in the Philippines.

In today’s digital age, selling products like e-books, courses, and software has become a lucrative side hustle. In the U.S., many are using MRR (Master Resell Rights) and PLR (Private Label Rights) to create steady income streams, and Filipinos can easily replicate this success.

Digital Products Selling

What’s the Appeal of Digital Products?

  • MRR (Master Resell Rights): Buy digital products and resell them as your own, keeping 100% of the profit. No need to create from scratch.

  • PLR (Private Label Rights): Customize and rebrand existing digital products, making them your own to sell.

Why It Works in the Philippines:

  • English Proficiency: Create and market products for a global audience.

  • Low Operational Costs: Running a business in the Philippines is more affordable, which means higher profit margins.

  • Growing Digital Economy: Internet usage and e-commerce are rapidly growing, making it the perfect time to dive into digital products.

How to Get Started:

  • Choose Your Model: Start with MRR or PLR, or a combination of both.

  • Find Your Niche: Whether it’s writing, software, or design, identify what you can offer.

  • Build Your Audience: Use social media and email marketing to reach potential buyers.

Ready to start your digital product journey? Comment or DM for a FREE GUIDE in any of my social media accounts to get a copy of FREE DIGITAL PRODUCTS GUIDE, and learn more about how you can start selling MRR and PLR products today! Take the first step toward building a side hustle that could turn into a passionate, profitable business!

You can also access them here:

https://shop.lawlietyohann.com/digital_business


digital productsdigital productMRRPLRside hustle PhilippinesSolopreneurdigital entrepreneurshipdigital entrepreneurselling digital products

KB De La Cruz

Helping business owners and freelancers develop, design, and automate their product and service offerings. | Digital Entrepreneur

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Transformative Experiences: clients Testimonials That Inspire!

Best Go Highlevel Specialist Virtual Assistant in the Philippines


"Kristel excelled in her roles, consistently delivering work of the highest quality. Her enthusiasm for learning and integrating new technologies into her work has kept our marketing efforts at the forefront of industry standards and practices.

She is also highly proactive, a trait that manifests in her ability to anticipate project needs and coordinate resources effectively to meet tight deadlines. Kristel’s contributions extend beyond her technical skills. Her approach to work, characterized by a deep sense of responsibility and diligence."

Rick Norland

President and CEO,

Thorington Corporation

Ontario, Canada


"Excellent to work with and will continue to hire her for additional work."

Eddie Holford
President, EnterEcom Web Solutions

Portland, USA


"..Kristel provided consistent, high-quality support across a wide range of areas, including admin tasks, GoHighLevel (GHL) setup, funnel building, automation workflows, and AI bot training. She quickly became a key contributor to both our internal operations and client projects.

One of the things that stood out most about Kristel was her ability to learn fast and adapt to new systems. Working in an AI automation agency requires flexibility and technical curiosity, and Kristel showed both."

Nick W.

Chief Technology Officer,

AI Automation Agency, United Kingdom

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